June 6, 2011 – CAPIC Vancouver. During the CAPIC Speaker Series: Heather Morton Live! in Vancouver, Nora Ahern of Village&Co. , mentioned about the recent mobile photo app trends. A lot of people have used their mobile phone cameras to take snapshots. The convenience of being able to take a decent image, put a quick filter, upload the images, and share the image right there and then provides an advantage for anyone to be current, and letting your readers to be updated live.
Today we’d like to share this article by Shane Snow of Mashable, 6 Factors Behind the Mobile Phone Camera App Trends. We would like to take a quick look at how the industry is being shaped currently especially in the mobile camera industry. Then, we will share some thoughts on what to do as a photographer.
The quality of mobile camera outputs seem to be constantly increasing. Samsung, one of the bigger competitors, “has created a new Mobile Digital Camera Initiative that is developing new processing chips, new lens and focus systems and increased resolutions imagers for the new superphone market,” as said in their Mobile Phones Replacing Cameras Mobilization Article. IPhone 4, Blackberry, HTC, Samsung among other brands feature 5 megapixel cameras. CNET.com features this great comparison gallery for the image quality of the camera phones. Mobile phone cameras can take decent photos now, and you can do so many things with it: edit, upload and share, NOW.
Take a quick look at this graph from Demystifying Digital:
Mobile phones are by far the most used image capturing device especially for the the age brackets 13-17 and 18-34, and 42% and 31% for the older age brackets are pretty significant numbers to consider in this market.
Popular Mobile Apps include Instagram, Camera+, Hipstamatic, Pudding Camera App, and pretty soon we’ll see more video editing apps, especially with the popularity of the 8mm app.
Mashable also mentioned in the article how, mobile phone apps can make anyone feel like an artist. The flexibility and convenience of being able to edit your photos on your phone, put a filter or an effect, and send it off right away is great. For anyone, it feels great to post something that looks good. Putting filters that usually have something to do with retro or lomography effects, help give the images a “pop”.
Additionally, these mobile phone apps allow anyone to post it on their social networking websites very easily: Facebook, Twitter, Flickr, Tumblr, and more. It increases a person’s reach and exposure, and interaction among your followers. Allows people to see what you’re talking about visually right away, which is perhaps one of the best ways to share.
So, as a photographer, here’s some things you should consider. Should you be jumping on this trend?
During Heather’s event, she talked about increasing exposure as a photographer, taking steps in new media, as this is the current, where your clients are going to be.
- Don’t be afraid to take snapshots on your phone, anytime, anywhere. These are great ways to capture moments now, and they’re great content to post that will keep your clients updated as to what you do. Bring your day-to-day experience to them. It’s not only about taking behind the scenes photos, or where you are, but what you’re inspired about.
- Use your inherent creativity. You already have the eye for it, the skill to take amazing photos. Prove to your clients that it isn’t just about the camera, it’s about your talent. So even if you can “save the image by the filter you use”, make sure it’s also greatly composed
- Take some risks! The beauty of using these cameras is that, no one is going to come out and judge you whether or not they’re the best looking photos, because they were taken with a mobile camera. Have some fun, try some interesting angles, and showcase your creativity.